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Targeting IT Talent

The IT Recruitment Market Review

The competition for IT talent is as hot as ever.

Demand remains strong for IT professionals of all levels, both contract and permanent, and in most technical competencies. It’s true to say that demand for permanent and contract IT talent has cooled slightly in the last 3 months, but please don’t think this means it going to be easy to recruit.

Demand is still double that of the downturn of 2009, however fewer than ever candidates are actively seeking a new employer. Candidates are mainly motivated by interesting projects plus career advancement, and as their current employer is satiating these, there is no motivation to move.

So the greatest IT Recruitment challenge is successful candidate attraction. For the few that are on the market, you need to ascertain and appeal to their motivations if you truly want them to join your team. It’s not unusual for a candidate to have four companies to interview with. Over 90% of IT talent will be offered a “Buy-Back”. This is when they go to resign and their current employer says “Don’t go! Have a new job title and more money!” This is very flattering and it is tempting to stay with the devil you know.

The Recruitment & Employment Confederation (REC) did a survey in October 2015 of UK employers across all sectors and found 94% of the respondents have limited capacity to take on additional work.  This survey, of more than 600 employers, also found that 80% plan to hire permanent staff in the next quarter.

So before you set off to recruit your next IT Talent, think about what you are offering and why would someone what to join your team, your company and what opportunity does the role offer. The presentation of all three is crucial to attracting IT talent. How many calls have you had before offering you a new role? Which ones have sparked your interest and why? Clear communication of the offering, and not just someone reciting a job spec in parrot fashion, is a good start to sparking the interest of candidates who are actively on the market.

The IT recruitment market is Candidate Driven.

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Posted 22.10.2015

Category: IT market news | For clients

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